Consumer Multiattribute Judgments under Attribute-Weight Uncertainty
- 1 March 1991
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 17 (4) , 508-522
- https://doi.org/10.1086/208574
Abstract
This article examines how multiattribute impressions are formed in riskless choice and judgment when there is uncertainty or ambiguity associated witKeywords
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