Commentary on "Exploring the Implications of the Internet for Consumer Marketing"

• 1 September 1997
• journal article
• Published by Springer Nature in Journal of the Academy of Marketing Science
• Vol. 25  (4) , 347-351
• https://doi.org/10.1177/0092070397254006

Abstract

Keywords

• COMMENTARY
• EXPLORING THE IMPLICATIONS
• INTERNET FOR CONSUMER MARKETING