Trust in Business to Business Relationships: An Evaluation of its Status

• 1 March 1999
• journal article
• Published by Wiley in Journal of Management Studies
• Vol. 36  (2) , 197-215
• https://doi.org/10.1111/1467-6486.00133

Abstract

Keywords

• BUSINESS RELATIONSHIPS
• TRUST
• CLARITY
• THEORETICAL MARKETING
• MARKETING STUDIES
• GROWING NUMBER
• INFLUENTIAL STUDIES
• TAKEN