Validity of Information Display Boards: An Assessment Using Longitudinal Data

• 1 November 1980
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 17  (4) , 450
• https://doi.org/10.2307/3150498

Abstract

Keywords

• DISPLAY BOARDS
• INFORMATION DISPLAY
• USING LONGITUDINAL
• LONGITUDINAL DATA
• VALIDITY OF INFORMATION