A Hybrid Utility Estimation Model for Conjoint Analysis

• 1 January 1981
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 45  (1) , 33
• https://doi.org/10.2307/1251718

Abstract

Keywords

• CONJOINT ANALYSIS
• HYBRID UTILITY ESTIMATION
• MODEL FOR CONJOINT
• UTILITY ESTIMATION MODEL