Caution! Keep This Commercial Out of Reach of Children!
- 1 January 1976
- journal article
- research article
- Published by SAGE Publications in Journal of Drug Issues
- Vol. 6 (1) , 91-98
- https://doi.org/10.1177/002204267600600117
Abstract
Children see approximately 1,000 television commercials for over-the-counter drugs each year. In 1973, HEW's Poison Control Center reported 1,098 cases of children under 5 ingesting adult aspirin overdoses while the figures for vitamins and children's aspirin were even higher. Mr. Choate and Ms. Debevoise believe there is a direct link between misuse of these drugs by children and television advertising of over-the-counter drugs.Keywords
This publication has 1 reference indexed in Scilit:
- Pills, Profits, and PoliticsPublished by University of California Press ,1974