Theoretical dimensions of applied communication research

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Abstract
This paper argues that applied research is best carried out within the context of a sound theoretical foundation. It explores three general ways that applied research programs can contribute both to testing and to refining communication theory: (1) by providing an opportunity to plan and to conduct theoretically‐oriented investigation which also addresses applied issues; (2) by providing the resources to permit conducting research in more realistic settings; and (3) by encouraging “spin‐off” studies that test tangential issues of theoretical concern. Examples are drawn from the authors' research dealing with the effects of videotaped trial materials.

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