Marketing Courses Required for Marketing Majors
- 1 April 1981
- journal article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 3 (1) , 10-14
- https://doi.org/10.1177/027347538100300104
Abstract
Responding to the educational needs of marketing students is a challenging task for marketing educators. This article discusses current trends and reviews both the undergraduate and graduate programs. Courses which should be required are sug gested.Keywords
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