Profitability and intangible assets: another look at advertising and entry barriers
- 1 March 1981
- journal article
- research article
- Published by Taylor & Francis in Applied Economics
- Vol. 13 (1) , 99-107
- https://doi.org/10.1080/00036848100000040
Abstract
No abstract availableKeywords
This publication has 6 references indexed in Scilit:
- On the Use of the Accounting Rate of Return in Empirical ResearchAccounting and Business Research, 1979
- Advertising and Rate of ReturnThe Journal of Law and Economics, 1975
- Advertising and Profitability: A ReappraisalJournal of Political Economy, 1974
- Advertising, Profits, and Corporate TaxesThe Review of Economics and Statistics, 1969
- Some Aspects of the Economics of AdvertisingThe Journal of Business, 1968
- Advertising Market Structure and PerformanceThe Review of Economics and Statistics, 1967