Relative Efficiency and Bias of Plus-One Telephone Sampling
Open Access
- 1 August 1977
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 14 (3) , 294-299
- https://doi.org/10.1177/002224377701400303
Abstract
A relatively new telephone sampling method, plus-one, is introduced and evaluated. The primary criteria of evaluation are efficiency and bias. Plus-one is compared with previously published sampling methods and evaluated through an analysis of empirical studies.Keywords
This publication has 5 references indexed in Scilit:
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- Random Digit Dialing as an Efficient Method for Political PollingGPSA Journal: The Georgia Political Science Association, 1974
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- The Uses of Telephone Directories for Survey SamplingJournal of Marketing Research, 1973
- Random-Digit Dialing as a Method of Telephone SamplingJournal of Marketing Research, 1972