Marketing's Third Paradigm: Guanxi

• 1 December 1994
• journal article
• Published by Wiley in Business Strategy Review
• Vol. 5  (4) , 69-80
• https://doi.org/10.1111/j.1467-8616.1994.tb00084.x

Abstract

Keywords

• GUANXI
• MARKETING'S THIRD PARADIGM