The Formation of Affective Judgments: The Cognitive-Affective Model Versus the Independence Hypothesis
- 1 December 1988
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 15 (3) , 386-391
- https://doi.org/10.1086/209176
Abstract
A dichotic listening task within the context of hemispheric specialization provides evidence for enhanced affective responses toward correctly recognized stimuli and toward words transmitted to the right ear and music transmitted to the left ear. These findings appear to support the cognitive-affective model over the independence hypothesis.Keywords
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