Self?Monitoring and Susceptibility to the Influence of Self?Prophecy
- 1 March 2006
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 32 (4) , 550-556
- https://doi.org/10.1086/500485
Abstract
Having people predict whether they will perform a socially normative behavior increases their probability of performing that target action. Recent empirical evidence supports a dissonance-based theoretical explanation for this self-prophecy effect. While the effect is robust, few boundary conditions have been identified. We report two experiments within the dissonance paradigm providing theory-relevant evidence for the moderating effects of self-monitoring on people's susceptibility to self-prophecy. In particular, low self-monitors are more likely than high self-monitors to be influenced by self-prediction regarding normative behaviors. Implications for theory and the practice of social influence are provided.Keywords
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