The Communication Needs of Business Executives
- 1 April 1971
- journal article
- research article
- Published by SAGE Publications in The ABCA Journal of Business Communication
- Vol. 8 (3) , 5-11
- https://doi.org/10.1177/002194367100800302
Abstract
According to this survey of California executives, the ability to communicate effectively is significant in moving businessmen to top management positions. The executivcs surveyed believed that a formal course in business communi cations is essential for adequate preparation for management positions.Keywords
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