Consumer age role norms, then and now
- 1 October 2000
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 17 (10) , 891-909
- https://doi.org/10.1002/1520-6793(200010)17:10<891::aid-mar4>3.0.co;2-x
Abstract
No abstract availableKeywords
This publication has 31 references indexed in Scilit:
- Opportunities for marketing travel services to new‐age elderlyJournal of Services Marketing, 1998
- Gender Effects to the Formation of Overall Product SatisfactionJournal of International Consumer Marketing, 1995
- Variations in Mature Market Consumer Behavior Within a Health Care ProductHealth Marketing Quarterly, 1995
- Gray MarketingHealth Marketing Quarterly, 1995
- Value orientations of new-age elderly: The coming of an ageless marketJournal of Business Research, 1991
- GRAY MARKETS IN THE UNITED STATESJournal of Consumer Marketing, 1988
- The Portrayal of Older Americans in Television CommercialsJournal of Advertising, 1987
- The Effect of Retirement Versus Age on the Shopping Orientations of the Older ConsumerThe Gerontologist, 1984
- Selected Social Psychological Models for Analyzing BuyersJournal of Marketing, 1973
- Acceptance by Males of Feminine ProductsJournal of Marketing Research, 1971