Enhancing privacy and trust in electronic communities
- 1 November 1999
- proceedings article
- Published by Association for Computing Machinery (ACM)
Abstract
A major impediment to using recommendationsystems and collective knowledge for electroniccommerce is the reluctance of individualsto reveal preferences in order to find groupsof people that share them. An equally importantbarrier to fluid electronic commerce isthe lack of agreed upon trusted third parties.We propose new non-third party mechanismsto overcome these barriers. Our solutions facilitatefinding shared preferences, discoveringcommunities with shared values, removing...Keywords
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