Positive deviants and their power on transformational leadership

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Abstract
Today's leading companies require innovative products and services, speed to market, communication to all stakeholders, robust share price and often global reach. Importantly, to be dominant within their industries, they need transformational leadership: leaders who are constantly demonstrating focused positive deviancy. Positive deviants are those individuals who behave in ways that are different from their colleagues, ways that are more effective and focused. These transformational leaders, by examining the behaviour of those people who behave as positive deviants are able to introduce and deliver sustainable change within a business. This paper describes how to identify Positive Deviants, and how to leverage the impact of their behaviour on others.

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