Profile:Prime‐time television's portrayal of women and the world of work: A demographic profile
- 1 March 1992
- journal article
- research article
- Published by Taylor & Francis in Journal of Broadcasting & Electronic Media
- Vol. 36 (2) , 195-208
- https://doi.org/10.1080/08838159209364167
Abstract
Content analyses of the attributes and actions of foreground characters in organizational settings were performed. The analyses indicate that although there has been some increase in the representation of women and some slight increase in the heterogeneity of their occupational portrayals, women generally remain underrepresented and limited in their depictions in prime‐time organizational settings. Women were portrayed as performing more interpersonal actions than similar male cohorts and fewer decisional, political, and operational actions.Keywords
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