Children's Responsiveness to Commercials
- 1 March 1977
- journal article
- Published by Oxford University Press (OUP) in Journal of Communication
- Vol. 27 (1) , 101-106
- https://doi.org/10.1111/j.1460-2466.1977.tb01804.x
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Children's TV Commercials: Testing the DefensesJournal of Communication, 1974
- Children and Commercial Persuasion: An Attribution Theory AnalysisJournal of Consumer Research, 1974
- Why Do Children Watch Television?Public Opinion Quarterly, 1954
- Group Relations as a Variable in Communications ResearchAmerican Sociological Review, 1951