The rhetoric of stop era: Fatalistic reaffirmation

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Abstract
Despite its success and the publicity it has received, the STOP ERA movement, led by Phyllis Schlafly, has received little critical attention. This article examines: (1) the image which the group develops of its opponents; (2) the image it projects of its supporters; (3) the ideological framework indicated by these images; and, (4) the rhetorical implications of (1), (2), and (3). It concludes that, although the movement's ideology is implicitly fatalistic and manipulative, its reaffirmation of traditional perspectives and its appeal to the need for personal security make it extremely effective rhetorically.

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