Converting Social Problems into Business Opportunities: The New Meaning of Corporate Social Responsibility

1 January 1984

journal article
Published by SAGE Publications in California Management Review

Vol. 26 (2) , 53-63
https://doi.org/10.2307/41165066

Abstract

Increasingly, "Social Responsibility of Business" in the years to come will no longer mean "Doing Good" or "Not Doing Harm." It will have to come to mean converting social problems into opportunities for profitable business.

Keywords

SOCIAL RESPONSIBILITY
HARM
GOOD
SOCIAL PROBLEMS
BUSINESS OPPORTUNITIES
LONGER
CONVERTING SOCIAL
PROBLEMS INTO BUSINESS

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