An exchange on corporate advertising

• 1 December 1983
• journal article
• Published by Oxford University Press (OUP) in Journal of Communication
• Vol. 33  (4) , 114-120
• https://doi.org/10.1111/j.1460-2466.1983.tb02441.x

Abstract

Keywords

• EXCHANGE ON CORPORATE
• PAGE OF ARTICLE
• CORPORATE ADVERTISING FIRST PAGE