Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory

• 1 November 1999
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 36  (4) , 424
• https://doi.org/10.2307/3151998

Abstract

Keywords

• VISUAL ATTENTION
• REPEATED PRINT
• PRINT ADVERTISING
• SCANPATH THEORY
• ATTENTION TO REPEATED

All Related Versions

• Version 1, RePEc (Unconfirmed version)