Perceptual Differences of Marketing Journals: A Worldwide Perspective

• 1 January 2002
• journal article
• Published by Springer Nature in Marketing Letters
• Vol. 13  (4) , 389-402
• https://doi.org/10.1023/a:1020378718456

Abstract

Keywords

• RESEARCH
• SURVEY
• MARKETING
• RANKINGS
• PERCEPTUAL DIFFERENCES
• DIFFERENT SEGMENTS
• EVALUATING FACULTY
• DIFFERENCES OF JOURNALS