A Strategy for Customer Satisfaction
- 1 October 1992
- journal article
- research article
- Published by SAGE Publications in Cornell Hospitality Quarterly
- Vol. 33 (5) , 32-40
- https://doi.org/10.1177/001088049203300524
Abstract
A hotel's customer-satisfaction strategy is critical to its being competitive. Here's a simple tool that uses guest information to support strategic decision makingKeywords
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