GUIDING PRINCIPLES FOR IMPROVING CUSTOMER SERVICE

1 February 1988

journal article
Published by Emerald Publishing in Journal of Services Marketing

Vol. 2 (2) , 37-41
https://doi.org/10.1108/eb024723

Abstract

Customer service is on many people's minds these days. There is more than just a growing sense that service in America leaves much to be desired and, in fact, has gotten worse over the past several years.

Keywords

GUIDING
LEAVES
MINDS
WORSE
IMPROVING CUSTOMER SERVICE
SERVICE CUSTOMER SERVICE
PRINCIPLES FOR IMPROVING
CUSTOMER SERVICE CUSTOMER

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