Abstract
Factor analysis is frequently a useful research methodology, particularly when it is applied in validity studies or as a prelude to various analysis of variance procedures and their analogues. This study compared two strategies for implementing one factor analytic technique, Q-technique factor analysis. The results suggest that the data-collection strategy which is employed can dramatically affect results. It is argued that a mediated-ranking procedure should be preferred over a conventional-sorting procedure because the data should be more reliable.

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