Competitive Destination Analysis in Southeast Asia
- 1 April 1997
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 35 (4) , 16-24
- https://doi.org/10.1177/004728759703500403
Abstract
This article reports on competitive destination analysis, a means of systematically comparing diverse attributes of competing destinations within a planning context. The experience of the government of Sarawak, a state of Malaysia located on the island of Borneo in Southeast Asia, is used to illustrate this analytical technique.Keywords
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