A. Macromarketing Approach to Economic Development
- 1 June 1982
- journal article
- Published by SAGE Publications in Journal of Macromarketing
- Vol. 2 (1) , 14-19
- https://doi.org/10.1177/027614678200200105
Abstract
The early comparative marketing studies first brought to the attention of scholars a relationship between marketing and economic development. Acceptance of this relationship by planners resulted in incorporating macromarketing inputs into economic development plans. For optimum effect both macro and micro inputs are necessary.Keywords
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