Assessing the Impact of Hallmark Events: Conceptual and Research Issues
- 1 July 1984
- journal article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 23 (1) , 2-11
- https://doi.org/10.1177/004728758402300101
Abstract
This article examines the numerous impacts of hallmark events on the destination area which has generated the event. These effects include not only the economic results but also the physical, socio-cultural, psychological, and political impacts such events have.Keywords
This publication has 2 references indexed in Scilit:
- Estimating the Economic Impact of a Short-Term Tourist EventJournal of Travel Research, 1977
- Hallmark Events: An Evaluation of a Strategic Response to Seasonality in the Travel MarketJournal of Travel Research, 1974