Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence
- 1 January 1987
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 51 (1) , 1-19
- https://doi.org/10.2307/1251140
Abstract
No abstract availableThis publication has 6 references indexed in Scilit:
- Central Perspectives and Debates in Organization TheoryAdministrative Science Quarterly, 1983
- Marketing, Strategic Planning and the Theory of the FirmJournal of Marketing, 1982
- Criticisms of the Dominant Perspective on OrganizationsThe Sociological Quarterly, 1981
- Disharmony between R&D and marketingIndustrial Marketing Management, 1981
- Goal programming approach to marketing/ production planningIndustrial Marketing Management, 1979
- On the Nature, Formation, and Maintenance of Relations Among OrganizationsAcademy of Management Review, 1976