Management of Experiential Learning Projects in Marketing Coursework
- 1 August 1990
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 12 (2) , 49-60
- https://doi.org/10.1177/027347539001200207
Abstract
The experiential approach is becoming an increasingly popular instructional strategy in marketing coursework. This article discusses the nature of experiential projects, constraints on the use of this approach, and numerous problems instructors can encounter when they use experiential projects for the first time. Solutions are suggested for each problem and some summary comments are made about using experiential projects as a teaching strategy.Keywords
This publication has 2 references indexed in Scilit:
- Videotaped Role Playing in the Personal Selling Classroom: A Practical GuideJournal of Marketing Education, 1989
- Confronting Marketing Management Reality: A Design and Instructional Strategy for an Intermediate CourseJournal of Marketing Education, 1987