Videotaped Role Playing in the Personal Selling Classroom: A Practical Guide
- 1 April 1989
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 11 (1) , 33-39
- https://doi.org/10.1177/027347538901100107
Abstract
Practical suggestions are offered for effectively and efficiently videotaping role plays. These include a discussion of methods to reduce "camera fright, " an approach to structure a progressive series of role plays, teaching activities that support the role plays, benefits of the program, and suggestions for implementing it on other campuses.Keywords
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