The Marketing Curriculum: A Decade of Change
- 1 December 1984
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 6 (3) , 2-8
- https://doi.org/10.1177/027347538400600302
Abstract
The results are presented of a study involving the analysis of 75 undergraduate catalogs of colleges and universities offering a major or concentration in marketing. The various marketing courses required and offered, at these institutions are summarized and the results compared with those of a similar study conducted ten years ago. Conclusions are drawn regarding trends in, and the current status of, marketing education.Keywords
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