Direct observation of search behavior in the purchase of two nondurable products
- 5 September 1985
- journal article
- Published by Wiley in Psychology & Marketing
- Vol. 2 (3) , 161-179
- https://doi.org/10.1002/mar.4220020304
Abstract
No abstract availableKeywords
This publication has 60 references indexed in Scilit:
- Information Acquisition Behavior in Brand Choice SituationsJournal of Consumer Research, 1977
- Task complexity and contingent processing in decision making: An information search and protocol analysisOrganizational Behavior and Human Performance, 1976
- Measuring Prepurchase Information SeekingJournal of Consumer Research, 1975
- Patterns of Information Acquisition in New Product PurchasesJournal of Consumer Research, 1974
- Canonical Analysis of Relations between Socioeconomic Risk and Personal Influence in Purchase DecisionsJournal of Marketing Research, 1969
- Risk-Reduction Processes in Repetitive Consumer BehaviorJournal of Marketing Research, 1968
- Decision time as a function of the number and complexity of equally attractive alternatives.Journal of Personality and Social Psychology, 1968
- Prepurchase Behavior of Buyers of Small Electrical AppliancesJournal of Marketing, 1966
- Direct Observation of Purchasing BehaviorJournal of Marketing Research, 1966
- Testing Propensities to ShopJournal of Marketing, 1966