Prediction of Senior Travelers’ Motorcoach Use from Demographic, Psychological, and Psychographic Characteristics
- 1 August 2001
- journal article
- research article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 40 (1) , 12-18
- https://doi.org/10.1177/004728750104000103
Abstract
Senior travelers (those 55 or older) are a substantial and accessible market for motorcoach operators because they represent a major portion of the motorcoach market. This study examined Pennsylvania senior travelers’ motorcoach use and their important considerations in selecting a motorcoach tour. It was found that senior travelers’ taking motorcoach tours could be predicted from their demographic, psychological, and psychographic characteristics. The study provides practical implications that could be helpful for tourist destinations and motorcoach companies to target senior travelers and to build a sound marketing planning strategy.Keywords
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