Abstract
Our customary strategies for protecting ourselves against the charge of subjectivity in our reports often prevent us from addressing phenomena of central importance: the expec tations, fears, beliefs, and motivations of both the evaluated and the evaluator. We need new strategies that will support our commitment to science and at the same time preserve the integrity of our endeavor. The article discusses three strategies: one dealing with our philosophical foundations, one with the subjectivity of the "objects" of our studies, and one with the subjectivity of the observer.

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