A Comparison of the Individual Proposal and the Team Project in the Marketing Research Course
- 1 March 1986
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 8 (1) , 30-38
- https://doi.org/10.1177/027347538600800104
Abstract
This article presents the results of an investigation of two forms of the live case: the individual proposal and the team project. One group of students was exposed to the individual proposal format while another group of students was exposed to the team project format. Comparisons of the evaluations from both groups of students revealed that the team project format is preferable.Keywords
This publication has 2 references indexed in Scilit:
- Conducting a Business College Image Study through a Marketing Research Class ProjectJournal of Marketing Education, 1982
- Client-Sponsored Projects in a Marketing Research CourseJournal of Marketing Education, 1981