Conducting a Business College Image Study through a Marketing Research Class Project
- 1 April 1982
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 4 (1) , 42-46
- https://doi.org/10.1177/027347538200400108
Abstract
This paper discusses an example of applying the classroom marketing research experience to an area of mutual student-administration concern—a college image study.Keywords
This publication has 3 references indexed in Scilit:
- Presentation Order Effects in Product Taste TestsThe Journal of Psychology, 1980
- A Response Rate Experiment Using Mail QuestionnairesJournal of Marketing, 1978
- Stimulating Responses to Mailed Questionnaires: A ReviewPublic Opinion Quarterly, 1975