Of strategies, deliberate and emergent
- 1 July 1985
- journal article
- research article
- Published by Wiley in Strategic Management Journal
- Vol. 6 (3) , 257-272
- https://doi.org/10.1002/smj.4250060306
Abstract
Deliberate and emergent strategies may be conceived as two ends of a continuum along which real‐world strategies lie. This paper seeks to develop this notion, and some basic issues related to strategic choice, by elaborating along this continuum various types of strategies uncovered in research. These include strategies labelled planned, entrepreneurial, ideological, umbrella, process, unconnected, consensus and imposed.This publication has 6 references indexed in Scilit:
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