Television advertising and childrens' attitudes toward proprietary medicine
- 1 September 1987
- journal article
- research article
- Published by Wiley in Psychology & Marketing
- Vol. 4 (3) , 213-224
- https://doi.org/10.1002/mar.4220040305
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Children's Receptivity to Proprietary Medicine AdvertisingJournal of Consumer Research, 1979
- Effects of Drug Commercials on Young ViewersJournal of Communication, 1978
- TV Drug Advertising and Proprietary and Illicit Drug Use Among Teenage BoysPublic Opinion Quarterly, 1975
- Drug Advertising and the “Pain, Pill, Pleasure” ModelJournal of Drug Issues, 1974