Appreciating Brands as Assets Through Using a Two-Dimensional Model
- 1 January 1990
- journal article
- Published by Taylor & Francis in International Journal of Advertising
- Vol. 9 (2) , 111-119
- https://doi.org/10.1080/02650487.1990.11107137
Abstract
No abstract availableThis publication has 13 references indexed in Scilit:
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