Cognitive Consequences of Brand Loyalty
Open Access
- 1 February 1972
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 9 (1) , 97-99
- https://doi.org/10.1177/002224377200900122
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- The Dissonance Model in Post-Decision Product EvaluationJournal of Marketing Research, 1970
- The Current Status of Cognitive Consistency TheoriesPublished by Elsevier ,1966
- Cognitive Dissonance and Consumer BehaviorCalifornia Management Review, 1965
- Statistical principles in experimental design.Published by American Psychological Association (APA) ,1962