Choice Criteria Model for Selecting Live-Case Marketing Research Class Projects
- 1 September 1982
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 4 (3) , 47-53
- https://doi.org/10.1177/027347538200400307
Abstract
This article provides a two-stage model for selecting clients for live-case marketing research class projects. After research design requirements have been met, the importance and probability of benefit to students, clients, instructors and the institution can be calculated to derive a weighted expected value score for potential projects. Examples are evaluated.Keywords
This publication has 3 references indexed in Scilit:
- Client-Sponsored Projects in a Marketing Research CourseJournal of Marketing Education, 1981
- Commercial Marketing Reseachers' Evaluations of Academic Journals and Marketing Research EducationJournal of Marketing Education, 1981
- Research: The ways of academe and businessBusiness Horizons, 1976