Negro and White Automobile-Buying Behavior: New Evidence
Open Access
- 1 August 1968
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 5 (3) , 283-289
- https://doi.org/10.1177/002224376800500306
Abstract
Both parametric and nonparametric tests show that Negroes do, in fact, tend to buy more expensive and larger automobiles than comparable income whites. This tendency, however, does not appear to be explained by the upward mobility hypothesis.Keywords
This publication has 6 references indexed in Scilit:
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- The Marketing Dilemma of NegroesJournal of Marketing, 1965
- Psychological Factors in Predicting Product ChoiceJournal of Marketing, 1962
- Notes on Franklin B. Evans' "Psychological and Objective Factors in the Prediction of Brand ChoiceThe Journal of Business, 1961
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- Statistical inference.Published by American Psychological Association (APA) ,1953