Understanding Residents' Reaction To Tourism Marketing Strategies
- 1 October 1986
- journal article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 25 (2) , 13-18
- https://doi.org/10.1177/004728758602500203
Abstract
This article focuses on the reaction of Sri Lankans to foreign tourism in Sri Lanka and seeks to answer the questions of how Sri Lankans perceive the tourism product, the impact offoreign tourism on the country and tourism development alternatives and how the perceptions are related to possible strategic approaches to the development of tourism. Survey data are presented addressing these questions.Keywords
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