Student Attitudes toward Marketing Mix Activities in the Large Class Environment
- 1 December 1992
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 14 (3) , 40-46
- https://doi.org/10.1177/027347539201400306
Abstract
Three marketing mix activities found useful in large introductory marketing classes are presented. These activities help create a better learning environment, tend to help students better understand marketing, and lead to better attitudes toward the instructor.Keywords
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