The Mass Lecture Section: An Individualized Approach to Instructional Design
- 1 August 1986
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 8 (2) , 59-70
- https://doi.org/10.1177/027347538600800210
Abstract
A process is described for course development and individualization of instruction in heterogeneous mass sections of introductory marketing courses containing 250-300 students. An overview of instructional methods and materials is presented, including individualized modules for use by students in a Self Instruction Center. Student responses to instructional materials are reported.Keywords
This publication has 4 references indexed in Scilit:
- Class Size Impact Upon Student Learning and Attitudes in the Introductory Marketing CourseJournal of Marketing Education, 1985
- The Marketing Curriculum: A Decade of ChangeJournal of Marketing Education, 1984
- Marketing Curriculum Development: Model and ApplicationJournal of Marketing Education, 1984
- The Preparation of Future Marketing ManagersJournal of Marketing Education, 1981