Marketing Curriculum Development: Model and Application
- 1 April 1984
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 6 (1) , 2-9
- https://doi.org/10.1177/027347538400600102
Abstract
Curriculum review has always been a critical task in education, especially in a dynamic discipline like marketing. Because this problem will become even more critical in the future due to demographic changes and rising accreditation standards in universities, new methods of reviewing curriculum need to be explored. For this reason, a model was designed that can be applied to any marketing program to systematically guide the development or the review of a curriculum. The model does not provide simplistic answers, but a comprehensive process. In addition, the model can be re-applied to insure that the curriculum matches the growth of the discipline, faculty, and the institution.Keywords
This publication has 3 references indexed in Scilit:
- Curricular Offerings in the Nonprofit and Service Areas in Marketing DepartmentsJournal of Marketing Education, 1981
- Marketing Courses Required for Marketing MajorsJournal of Marketing Education, 1981
- Toward a Professional Marketing EducationJournal of Marketing Education, 1979