Curricular Offerings in the Nonprofit and Service Areas in Marketing Departments
- 1 April 1981
- journal article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 3 (1) , 27-30
- https://doi.org/10.1177/027347538100300108
Abstract
The past ten years have witnessed a broadening of the definition and concept of marketing. After much debate, it has generally been agreed that the marketing pro cedures and techniques developed for profit organizations are applicable to non profit and service organizations as well. This article discusses the results and im plications of a two-part study conducted to determine the extent of formal course offerings in the areas of nonprofit or service marketing nationwide.Keywords
This publication has 4 references indexed in Scilit:
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- Benefit Structure Analysis: A New Tool for Product PlanningJournal of Marketing, 1976
- Marketing in Nonprofit OrganizationsJournal of Voluntary Action Research, 1974
- Broadening the Concept of MarketingJournal of Marketing, 1969